How Personal Are You In Your Email Marketing?
Overall rating: (N/A)
The article "How Personal Are You In Your Email Marketing?" talks about email marketing, it has been released by Christopher Stirling.
If you market your business using electronic mail you probably alreday use form of personalization in your emails. If you don't you really should.
If you DO use personalization you might not be doing as much as you should.The most common form of "personalization" in electronic mail marketing is to include your recipient's first name in the Subject Line of your email, and also in your "salutation", as well as repeating it at least once in the first few lines of your message.You probably use personalization because you know that it increases both "open rates" and "click through rates" substantially.But tehre is other forms of "personalization" that can improve your results even further.You might, for instance, send out an electronic mail that in way references their most recent product purchase, and the date.
You do that using your autoresponder software, and the "automatic merge" function. You store the info you need in your database, and then construct a messgae that "merges" the information right into the electronic mail.Each customer then gets a "customized" electronic mail that refers to what product they purchased, or how long it has been for they purchased from you, or how long they've been a subscriber to your newsletter.To do this, you need to collect as much information as you can about your subscribers.
You might do so using a survey whcih asks about their most pressing troubles in their business. Or you might simply try to gather the inforamtion right on your subscription form.Another way to do that is to gather and store information about your customers ...
what proudcts they've bought,the dates of their purchases, etc.Once you have that information, you can take your efforts at personalizing your messages to a whole new level.
You must keep in mind that people *prefer* to tihnk that you know something about them, and personalizing your emails to them is a great way to accomplish that.Studies have shown that merely personalizing with your recipient's name increases response substantially.
Studies have also shown that adding other personalizing information will sometimes exponentially increase response rates even further.Christopher Stirling is the owner of Top-Work-From-Home-Directory.Com His website is geared for people who are interseted in finding an online work at home opportunity. If you would like to learn more visit his website at: http://www.Top-work-from-home-directory.Com
|
Write a comment about the article
How Personal Are You In Your Email Marketing?
|
